With an appropriate web architecture , you can SEO optimize your website by giving more relevance to the pages and/or keywords that you are list of bahamas consumer email most interested in positioning.
In this post we are going to give you several ideas about this topic:
Basic principles for structuring an SEO-oriented website.
Types of web architecture.
Table of Contents
HOW TO STRUCTURE MY SEO-ORIENTED WEBSITE?
TYPES OF WEB ARCHITECTURE
NATURAL WEB ARCHITECTURE
HORIZONTAL WEB ARCHITECTURE
VERTICAL WEB ARCHITECTURE
WEB ARCHITECTURE IN SILO
MIXED WEB ARCHITECTURE
OUR CONCLUSIONS
HOW TO STRUCTURE MY SEO-ORIENTED WEBSITE?
What should we look for to achieve good positioning of our website thanks to the internal linking of our links ( interlinking )? We highlight several points:
Set up your website categories with keywords that have a high number of monthly searches (depending on the niche, this will be more or less, around 5,000 can already be interesting). Use tools like Keyword Tool, Semrush, KWFinder, or Found among many others to search for keywords or anchor texts related to those categories to position.
Select the web architecture that best suits your business : vertical, horizontal, silo or mixed. Consider the type of customer you have, how many clicks do you think they will be willing to make? The flattest architectures range from 1-3 clicks while the most in-depth ones establish up to 10 levels.
Keywords with higher competition (more monthly searches) will need an extra boost to rank. Redirecting links from posts or pages focused on other keywords that are less relevant but related to the topic in question will increase the strength of the most competitive keywords .
Optimize your URLs according to the web structure you have defined. As you can see in the image, they are like subfolders, everything that is seen to the right of the URL should be boosting the positioning of the part of the URL on the left.
url components
As you have seen, one of the main keys is to establish a good web architecture. Let's see which type is best for you.
TYPES OF WEB ARCHITECTURE
The different web architecture alternatives are used depending on the distribution and connection that interests your business between pages and entries . Why or when to use one or the other? In the following lines we will answer you, but keep in mind that one of the keys to this task lies in bringing links from the pages with the least average visits to those with the most visits to give more strength to these (it is more difficult to position them since, as they have a greater demand, there is a lot of competition trying to position them).
NATURAL WEB ARCHITECTURE
This is the most common case, there is nothing wrong with it, but it is not SEO optimized . Here we link posts and pages based on what we think may interest the reader, without worrying about how our website is structured.
HORIZONTAL WEB ARCHITECTURE
In this case, the different links are linked according to the level at which the URL is located , and also, as you go down a new level, there are more keywords trying to position themselves (the graph widens).
This web architecture is widely used in the case of websites without high specialization , dealing with topics from different categories that have some relationship with each other but do not have to be directly dependent.
horizontal-web-structure
VERTICAL WEB ARCHITECTURE
Vertical websites are those that connect to each other in such a way that the lowest levels (excluding the home page) contain the words with the least amount of searches and from these they are redirected to those that are related and have the most searches . This is used on websites that deal with a specific niche . Unlike horizontal distribution, vertical distribution does not “widen” as you go down a level.
vertical-web-structure
WEB ARCHITECTURE IN SILO
This is a vertical structure focused on various niches , and is ideal for e-commerce cases . Key categories are established as pillar pages and below these, related URLs or subcategories are linked (going from keywords with fewer potential searches to those with more, to give them greater strength).
web-silo-structure
MIXED WEB ARCHITECTURE
This would be a mix between vertical and horizontal (it allows links in both directions) but this adds a lot of complexity to a website, so apart from a few cases, it will not be necessary to implement this.
OUR CONCLUSIONS
Now that you know the basics necessary to organize the website for your business, here are some final tips to close this post:
Analyze your business and your clients when establishing one web architecture or another.
Evaluate what level of complexity you need . Many websites with 3 levels and without a large number of categories can do a great job without excessive complications when managing the website's internal links.
Do a very good job of keyword analysis, with this you can obtain the categories, subcategories and create posts with related keywords. The better this analysis is, the more complete Google will consider your website and will position you better compared to other competing pages, this will give you incredible results in the long term.
Don't forget about the reader. Yes, we are optimizing the interlinking of internal links to optimize positioning, but the other key factor along with this is creating valuable content for the user.
If you have any questions or concerns about any of the architectures, do not hesitate to contact us, we will be happy to talk to you.
