The 3 main skills of the SEO specialist.

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Critical thinking
Difficult to measure. But it is important for SEO experts to have an analytical mind and be able to differentiate correlation from causation .

An SEO specialist should be able to understand:

What happened on a website
Why it happened
What should be done for a given optimization context?
I have some not-so-exciting news to tell you: there are many ways to measure philippines email data these skills but you will hardly be able to do so with certain scientific methods .

The point is to understand the problem by looking at it from multiple angles and use data and logic to make a decision. Instinct is out of the reasoning methods of an SEO specialist.

Ability to speak and write for humans
An SEO professional or consultant is able to do keyword research completely independently and write content based on it.

But that's not all.

A good SEO specialist is able to convince internal teams and clients to make the right decision. He supports the speech during meetings and writes reports, internal documents, case studies, etc.

Being an SEO requires not only confidence, but the ability to distill complex ideas and thoughts into concepts that non-SEO people can understand to make decisions.