The ads are displayed before organic search results and regular contextual advertising, as well as on partner sites of the Google Display Network. The block includes the name of the product, its price and an image. And it looks like this: google shopping setup Pros and cons of the tool Thanks to analytics tools, advertisers can track the actual search queries of users that triggered product ads. This helps to better understand the interests of the target audience and optimize advertising campaigns. And this is certainly an advantage. Another plus is that product listing ads often perform better than traditional search and display campaigns because they are shown to users who are already interested in purchasing a specific product.
But Google Shopping has its downsides, too. at the same time, it will have a higher priority in Google's ad auctions. In addition, setting up Google Shopping requires high-quality work with the site. It must meet a number czech republic phone number list of strict Google requirements. This concerns the structure, quality of images, product descriptions and other aspects. Failure to comply with the requirements may lead to suspension or blocking of advertising campaigns. Who Should Run Google Shopping Campaigns Thanks to this advertising format, a potential client immediately sees the cost and will not click on the ad if the price does not suit him.
This allows the company not to waste the budget on non-targeted clicks, which is especially important for retailers from highly competitive niches, where the cost per click is high. In addition, Google Shopping is suitable for stores with a wide range of products. Product ads clearly demonstrate the product line and the wealth of choice. Search results can display two or three store ads at once, increasing the likelihood of making a purchase. We also recommend that owners of online stores with frequent price changes on products figure out how to set up Google Shopping.
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