Understanding Email Deliverability and How to Improve It

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As we have shown. However, knowing which email format is suitable for which type of email doesn't solve the problem. It's easier to decide which option is best for your list. We collected some. You can use statistics to weigh your decisions and some tips on how to do it. Gauge your own audience's preferences.html Email vs. plain text: What does the data say? In Hubspot. 2014 Email Marketing Science Report, most respondents said they preferred.

Read Html emails via plain text. However, when split testing the emails they were sent to. T list of tuvalu consumer email argeting the same audience, Hubspot found that the use of Html templates reduced open rates by .25%, increased the use of Html elements by 23%, and increased the use of Gifs by 37%. In short, while Hubspot’s audience says they prefer Html emails, their behavior tells a different story. Additionally, Databox surveyed its user base of marketers and found that 62% of marketers use blends.

Html and plain text emails. 20% of respondents reported using only Html emails, while 16% preferred plain text emails. Text.plus, while Hubspot’s audience showed favorability towards text-only emails, . Tammy Duggan-herd said Html emails saw a 6.52% increase in open rates. she . The most interesting result was her click-through rate, which increased by 60.67% when using Html emails. Especially Tammy. Says her biweekly newsletter works best with a full Html template while nurturing campaigns are effective.