Download a free selection of tools for calculating KPIs and increasing marketing metrics

[subornaakter40]

The importance of a competent approach to developing a company structure is obvious to everyone in theory, but in practice many companies fail to build a system of interconnected divisions that successfully solve the tasks assigned to them in constant contact with other departments. Some companies do not see the need to create a commercial division at all, mistakenly believing that its functions can be performed by existing structural units.

The absence of a clearly structured hierarchy V can often be observed in small companies, where management seeks to concentrate all the reins of power in their hands, without delegating the performance of independent functions to departments. Large organizations understand the inevitability and expediency of a competent distribution of responsibilities between individual services and strive for their self-control, responsibility for the final result, and, consequently, for the success of the entire company.

Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:

Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.

Today we will share with you 6 of the most valuable documents that we have developed for our clients.

Download for free and implement today:


Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer

9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals

How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers

Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website

40 Services for Working with Blog Content
We have collected the best services for working with content

How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153324


2 options for the structure of the commercial department
The process of formation and further work of this division is supervised by a representative of top management, usually the commercial director. The structure of the department must meet the requirements of a specific company and depends on the scale of the enterprise, product features and some other factors.

The most common is to have two departments within a commercial division:

The first one is engaged in active sales and attracting new clients, and also responds to incoming requests.

The second one performs sales support functions: collects payments and prepares accompanying documents.

The direct execution of other actions (order formation, shipment, delivery, tracking of financial flows) falls on the shoulders of other departments - production, warehouse, logistics service, accounting.

The structure of the commercial department must fully meet the needs of a specific enterprise. There is no universal model, because companies differ from each other in the range of goods produced or services provided, the geography of product deliveries, sales volumes, etc.

Recommended articles on this topic:
32 Ways to Attract Clients: Proven and Unconventional

KPI for the sales department: how to calculate and implement

Company Marketing Plan: Short and Detailed Versions

Let's consider the most typical options for forming a commercial department based on the scale of the enterprise.