Mother's Day: Last Hurrah for Marketers [Infographic]

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Did you know that Mother's Day is the third-biggest retail holiday ? Well, it is. The only two retail holidays that beat it are back-to-school and everyone's favorite, the holiday winter holidays .

But most (brands and consumers alike) let this huge holiday creep up on them year after year. So if you're one of those brands, that's okay. Even if you let your Mother's Day marketing go quiet for now, you can still get your act together and capitalize on all the procrastinators running around. Trust me, there are a lot of us.

Let's look at some details you should know if you're in the retail business. And if we look a little further into the statistics, it turns out that dads might be onto something. They all probably feel like they're getting the short end of the stick (which, as it turns out, they are), so why should they give gifts on Mother's Day? I think that's a really fair argument. Men spend $12.5 billion, while women bring it up to $21.2 billion . On Mother's Day, the average spend per consumer is $162, while on Father's Day, it's a paltry $113.
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Hey, I would hold a grudge too.

Now let's get down to what's actually being purchased. Pretty importance of peru phone number list for marketing much the usual suspects: greeting cards, flowers, gift cards, and jewelry.

But when you stop and think about where the bulk of the money goes, would you believe it's flowers?
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The flower market is worth $27 billion. And Mother's Day is the NUMBER ONE holiday for flower sales, even better than Valentine's Day. $2.4 billion is spent on flowers on this special day.

Flowers may be the best gift for many because everyone procrastinates... or because some families don't go overboard on Mother's Day... but people still want to show their love.

As I discussed above, 48% of consumers will wait weeks before the big day to buy their gifts... and a whopping 18% of consumers will actually cut that by buying their gifts within 48 HOURS before the big day. image (3)
Since this is a last minute holiday, digital marketing will play a huge role.