Create Landing Pages that Capture Users' Attention

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Landing pages are the pages that ultimately convince users to buy from your website.

The quality of a landing page affects its organic and paid ranking, as well as its conversion rate (the percentage of visitors who follow through with a purchase).

This step is crucial. Optimize your landing pages for your target keywords, reduce elements that may prevent purchases, and empower your customers to make the right decision.

Here’s one of Casper’s product pages and some of the CRO (conversion buy macedonia number database rate optimization ) techniques the brand uses to maximize sales.

Example of a landing page
Get suggestions for your landing pages with Semrush's On Page SEO Checker . It will give you ideas to improve your content, user experience, and more.