It is necessary to be able to create quality content that will meet both the needs of users and the requirements of search engines. An SEO specialist must know what text uniqueness is, how to structure it using tags and how to correctly distribute keywords.
Practice in writing and optimizing articles, completed courses on copywriting and master classes on content marketing will provide the necessary experience and knowledge in this area.
Working with multimedia content
Optimizing images, videos, and infographics also helps improve SEO. Visual content should be properly marked and indexed, accompanied by alt and title tags where necessary.
You can learn how to work with multimedia content through specialized portugal whatsapp number data courses or through independent study of manuals and instructions.
4. External promotion and analytics
Link Profile Building Strategies
A quality link mass affects the site's position in search results. SEO specialists must understand how to work with links: select resources for placement, analyze competitors' link profiles, and avoid buying "bad" links.
The ability to work with links is the result of studying cases, participating in SEO forums and analyzing your own experience in promoting projects.
Using analytical tools
Analysis of the effectiveness of an SEO campaign is possible only with the help of specialized tools. For example, Yandex.Metrica allows you to track the site's positions, analyze traffic and user behavior.
Analytical skills are developed in practice, through work with real projects and using both Russian and international analytical services.
5. Example from practice
An SEO specialist from Moscow works on promoting the website of a local law firm. First, he analyzes key queries and adjusts the content on the website to them. Then he checks the technical part - speeds up page loading, improves adaptability and eliminates errors that may interfere with indexing.
After technical optimization, the specialist creates repulsive content, which includes articles on current legal issues, reviews of changes in legislation and useful recommendations. Each text is optimized for key queries, taking into account the density and naturalness of the use of keywords.
Next, work on external SEO is set up: the specialist receives backlinks from authoritative legal portals and forums where thematic issues are discussed. He also analyzes customer reviews and works with company mentions on the Internet, which also has a positive effect on reputation and helps in promotion.
At the end of the work, the SEO specialist uses Yandex.Metrica and the site's internal tools to analyze the return on the implemented changes. He evaluates the growth of traffic, improvement of positions for key queries and increase in conversion. The results of the analytics help to adjust the promotion strategy to achieve even greater success.
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