Once your site is finished, it is essential to create traffic with qualified visitors. That is to say, bring visitors who are likely to buy your services or products later. But what is even more important is to make them stay and buy on your site and then to retain them in the long term. Your goal is to transform your visitors not into customers, but into recurring customers. After all, what's the point of spending money and energy on optimizing your search engine rankings, developing your affiliate program, and incurring promotional costs if your visitors ultimately don't stay on your site or only buy once. In this article, I will show you how to turn your visitors into buyers… and your buyers into repeat buyers by simply adapting your content.
Here are the 7 key points to your success! 7 points that will help you increase your number of loyal visitors. 1. Take charge of your content First of all, it’s important to take the time to ask yourself how often you’ll need to update your content. If your site sells financial investments, your visitors can expect to find frequently updated financial information. It goes without saying that if you sell screwdrivers or nails, your site won’t need to be updated as regularly. If your site doesn't need to be updated regularly, then you can take care of writing the content yourself. No one knows your products better than you, so who better than you to talk about them! Of course, you will need to orient your content in such a way that the performance and benefits of your products and services are highlighted.
Here are some ideas to help you write your content: Identify the top 3 needs of your customers who are likely to buy your products Think about the top 3 benefits your services or products provide to your customers. Think about 3 reasons why what you offer is better than what the competition offers. I can hear the executives telling me that they are too busy or that azerbaijan phone number data they do not have the skills to write the content for their site themselves. But I assure you that you will benefit greatly from it simply because this exercise will force you to clearly explain the needs of your customers and the solutions that you provide them. Not to mention that your enthusiasm for your products will energize your documents. However, there are cases where it is better to leave the writing work to professionals.
For example, if you feel unable to write or do not have the time to do so for your site which must be regularly updated or if your attempts have been unsuccessful so far. In addition, as a manager, you must spend your time optimally knowing that writing well is a very demanding exercise. 2. Keep your visitors informed about the “News” Face the truth: no one spends as much time on your site as you do… In most cases your visitors will only spend a few minutes per month or week on your site. So you need to make sure that their attention is immediately captured by what you want to get from them. If you are offering a new product or service on your site, it is important that your visitors are aware of its newness. Remember, people do not read documents, they scan them.