Optimizing Page Meta Description Meta description of a page

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Compare the title in this snippet: In the example above, the title does not contain the keyword "smartphone", so the intent is not read at all. ...and in this: In the first case, we see an unattractive title, its clickability will definitely be low. In the second, we see a catchy headline that makes you want to click.


, or description – a small piece of text up to 155 characters (it can be longer, list of bahamas whatsapp phone numbers but Google will cut it off). Although description is not a direct ranking factor, this tag should still be used on all blog pages. The more information you can provide the crawler about the page, the better.


The meta description of a page is contained in the description tag and on the page it may look like this: Page body or full text When composing a meta description, I am guided by the fact that the description should be a logical continuation of the page title. When composing a description, adhere to four rules: inside the description you can mention the keyword once, but it is preferable to do so in a diluted entry; start the description with a verb; preserve the intent of the page title and text; the shorter the better.