Worten Spain's innovative proposal for Black Friday with a simple Excel that has revolutionized social networks

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Worten Spain has decided to make a difference during this year's Black Friday with an initiative that combines sustainability, technology and a personalized shopping experience. The company, known for its focus on electronic and technology products, seeks to stand out from other brands by offering not only massive discounts, but also a shopping experience more aligned list of antarctica consumer email with current consumer needs. This strategy, according to Worten executives, is an example of how the company seeks to adapt to new times and offer added value beyond traditional sales.

Worten's approach for this Black Friday is centred on two fundamental pillars: the circular economy and technological personalisation. On the one hand, the brand has launched a campaign that promotes the purchase of reconditioned products at even more competitive prices. This proposal not only helps to reduce the environmental impact, but also responds to a growing demand for sustainable products by more conscious consumers.

Worten Spain's new campaign for Black Friday 2024, starring Gonçalo Carvalho, Country Head of the company, places a strong emphasis on innovation and customer experience. The video, which integrates a personal and close approach, reflects Carvalho's philosophy of leading with a highly committed team to improve the lives of consumers through technological solutions and competitive offers. This initiative marks a new step in Worten's mission to not only compete on price, but to differentiate itself through unique experiences and a human approach in digital commerce.



Worten's Excel game campaign for Black Friday 2024 is a creative strategy that seeks to interact with consumers in an innovative way during this sales period. Inspired by the use of Excel as a calculation and organization tool, Worten created a challenge within an Excel sheet, where participants must solve tasks and puzzles to win prizes or access exclusive discounts.