The partnership between Blue Ribbon Sports and Onitsuka collapsed

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Nike's mission statement How Nike makes money Nike's outsourcing Nike's business model challenges Nike's Business Model Canvas Download for FREE! Nike's customer segments Nike's value proposition Nike channels Nike customer relations Nike's revenue streams Nike's key resources Nike's key activities Nike's key partners Nike's cost structure Nike's SWOT analysis the conclusion A brief history of Nike Nike was first founded as "Blue Ribbon Sports" in January 1964 by Phil Knight, a University of Oregon student and track athlete, along with his coach Bill Bowerman.


The company was officially renamed Nike in May 1971, after the Goddess of Victory in Greek mythology. Headquartered in Beaverton, Oregon, Nike is one of the most successful sports brands globall israel telegram data y, producing shoes and sportswear, but the story behind its foundation is that before it, Adidas and Puma - both German brands - completely dominated the sneaker market, in every single sport. So Knight decided to introduce inexpensive but high-quality running shoes, and he achieved that through a partnership with Onitsuka Tiger (now known as Asics), a Japanese running shoe company, as his American distributor.


In the 1970s, the partnership between Blue Ribbon Sports and Onitsuka collapsed, so Knight decided it was time for his own line of footwear. The company was rebranded as Nike, and the world-famous swoosh design was first used in 1971. After that, Nike thoroughly conquered the sneaker market for athletic shoes. Some of its major achievements include Michael Jordan's signature footwear, the Air Jordan (1984), as well as recognized marketing campaign slogans, such as "There is no finish line" (1977) and "Just do it" (1988).