Considering the above data, the question would be: Why not create content?

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Did you know that your prospects often research topics related to your offer during non-working hours and on weekends? What if your company could answer their main questions even when your employees are not working? That would be wonderful, right?

For your peace of mind, this is completely achievable through the implementation of Content Marketing, which we can briefly describe as the process in which you create and distribute content of interest to your audience, through different formats: blog articles, videos, social media posts , etc., with the aim of teaching them about their poland telegram data own problem, and of course your solution.

Having pieces of content available to answer your prospects' top questions at the moment they're researching (no matter the day or time) can make a significant difference in your company's lead generation .

How do you turn a Google search into a sales opportunity? Is there data to support this? Is this behavior still the same in the B2B world?

It all starts with a person doing a search on a search engine. Potential buyers can find those pieces of content that were already published months or even years ago and learn more about your company and the solution you offer in a non-intrusive way.

While not everyone searching for information is ready to buy, this tactic focuses on positioning your company as one of their top options when they are ready to make a purchasing decision.

A 2018 survey found that 71% of B2B buyers consume blog content during a purchasing process, while 40% of respondents said they consume 3-5 pieces of content before engaging with a salesperson.


That's why we've created this article, so you can learn about the potential that content has as a generator of sales opportunities.