In addition, there are e-commerce tools and APIs for integrations

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Hey can also learn about other people around the world while having fun. And it's all designed for mobile; Advertisers : Snapchat is probably one of the vehicles with the highest penetration among 13-24 year olds. There is the opportunity to reach the audience through creative tools, so users will interact with ads and brands without noticing, much less feeling “invaded” by them. Snapchat also offers simple self-serve tools, so businesses can create their own ads.


Snapchat's channels The core distribution channel of the Snapchat business model is the app/website. However, other channels include: App stores social media Word of mouth Snap publishers and par greece telegram data tners Snapchat's customer relationship Again, we need to divide customer relationships among customer segments. users : Snapchat must show its Snapchatters that the platform prioritizes their interests over advertisers, by ensuring a great user experience; Advertisers : Besides metrics (the business will perceive value according to economics), advertisers appreciate self-serve ad development, partner and direct support models (for those who prefer to have a team set up ads), and the ability to connect with users directly.


Snapchat's revenue streams The largest share of Snapchat's revenue comes from North America — nearly 60%. The US alone accounted for 56% of its Q2 2020 revenue. 18% comes from Europe, and the final share of revenue streams is from the rest of the world. Finally, it is unusual that Snap Inc. grew much more slowly during the second quarter of 2020, compared to the numbers from 2018 and 2019.