Distribution of Google search CTRs of desktop users in Semrush sample

[sharminakter]

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If you want to test your code for another search engine, you can usThis includes all other instances of zero-clicks within the two-minute period. It is essentially the percentage remaining after subtracting all clicks from the four groups above.
These groups are distributed as follows in our sample:

Distribution of Google search CTRs of desktop users in Semrush sample / Semrush Zero-Click Study
Keyword refinement is a key factor. If we combine the number of Google clicks with the number of keyword changes, we see that almost 30% of Internet users refine or expand their searches in some way. Furthermore, it is clear that organic clicks still dominate user behavior.

Query filtering seems to be a seriously underrated aspect of the user journey. The way people search is heavily influenced by their ability to refine their query through the search bar itself, but also by using Google’s various SERP features.

While zero-click searches have been the subject of much discussion, data ind