First and foremost, in many cases, it is illegal to send unsolicited marketing emails.

[joxet11299]

In the US, the CAN-SPAM Act does not require you to gain consent from email recipients. This means you can send marketing emails to American leads without breaking the law. However, this is not the case with European and Canadian leads.

According to the more stringent GDPR laws and Canadian Anti-Spam Legislation, you must gain clear and affirmative consent from recipients before sending them marketing materials.

What’s more, even though the CAN-SPAM Act doesn’t ban unsolicited emails, it’s still advised to steer clear of this with American recipients to avoid complaints.

Repercussions for violating anti-spamming includes being blacklisted and fined, sometimes as much as $41,484 per non-compliant email.

For many online marketers, you will likely have residents from all over the world on your email list. To avoid violating anti-spamming laws, it’s essential that you use opt-in email list building practices.

It’s More Effective
Besides keeping you on the right side of the law, opt-in list building is more effective.

This is because everyone on your list has agreed to be there. They are a more targetted group of leads, and the likelihood of them engaging with your emails and marketing materials is therefore higher.

If you send emails to recipients who haven’t given their consent, they will most likely ignore these communications because they will look like (and be) spam.

It’s Cheaper
Let’s be honest. Email marketing does come with some costs. The viber database larger your email list and the more emails you send out, the higher your costs will be.

For this reason alone, you don’t want to have a bloated email list filled with recipients who don’t want to receive emails from you. This will bring down your ROI and drive up costs unnecessarily.

Besides choosing opt-in list building and respecting permission levels, you should also do regular pruning of your list to ensure that all your recipients want to continue receiving your messages. All you have to do is send out a mail to the addresses with the lowest open rates, asking the recipient to take action if they don’t want you to remove them from your list.

If no action is taken, remove the address.

This is an essential component of email list management. The last thing you want is to give yourself more work by adding people to your list who never wanted to receive communications in the first place.