Companies looking to get closer to their audience find a way to put their planning into practice in the app or Web App
With an increasingly digital market, it is common to find people who have an application installed on their smartphone, as well as an audience that uses the WebApp to fulfill their demands.
When identifying these two types of audiences, which can often be mixed together, companies need to make the decision to include applications or Web Apps in their communication strategies, after all, both play a fundamental role in consumers' daily lives and can impact business success.
So, to help you choose what suits your company's digital marketing plan, in this article, we will discuss what each of these communications is and their benefits, so you can identify which one will bring the best results for your business. Stay tuned!
What is an application?
An application is software created for mobile devices, such as tablets, smart TVs, smartphones and smartwatches, that help people perform tasks and develop interactive experiences. For example, ordering food, accessing social networks , playing games, exchanging instant messages, among other actions.
There are apps that come pre-installed on devices, but you can go to your device's app store and choose which one you would like to download. The apps can be used online, but many also work offline.
Basically, apps serve to improve consumers' lives by making everyday activities easier. For companies, using apps is a way to ensure an online presence, expand their brand and create a stronger relationship with their audience.
There are currently two types of applications: native and hybrid. Native apps are those specific to a type of operating system, the best known being iOS and Android. Hybrid apps, on the other hand, work on several platforms, being recognized and functioning on all operating systems.
Want to know if the app is ideal for your company? Discover some of its benefits!
Benefits of the application
By creating an app for your brand, you provide a more personalized option for your consumer to purchase products and services, in addition to developing more immediate and effective communication. Learn about other benefits of having an app for your company.
Greater presence in the digital environment;
Reach potential customers;
Audience loyalty;
Possibility of offline access;
Users more engaged with the brand;
Using device resources to create rich and innovative experiences;
Revenue generation through direct sales and in-app purchases.
Now that you know what an application is and its advantages for the company, let's learn about the Web App, another type of app accessed from an internet browser.
What is a Web App?
A Web App can also be considered an application, but it differs in some aspects from the software already known. A Web App is a responsive website that can be egypt phone number data used remotely and without the need for installation on a mobile device.
This type of communication is compatible with various devices and operating systems; all you need to do is access it via the URL. If you wish, you can insert the website icon into your device, which will resemble an installed application.
Unlike applications, the Web App does not take up storage space on the device, but only works with internet access, with its performance changing for each device.
Discover some advantages of using the Web App in your company.
Benefits of Web App
If the company's objective is to establish a solid digital positioning on devices, the Web App is the ideal choice, after all, this type of communication has great adaptability compared to other applications and does not require a large budget for its development.
Discover more advantages of the Web App:
All updates are made on the server, always ensuring access to the latest version of the application;
Broad audience coverage;
Cross-platform accessibility;
Organic reach;
Search engine indexing;
Saving space on devices;
Low investment.
App vs Web App: Which is Better?
After learning more about applications and Web Apps, you may be wondering which one is best for your company. But there is no exact answer to this question.
It is important to understand that the decision to develop one of these communications depends on several aspects of the business, such as its digital strategies , target audience, objectives, available budget, among others.
App or Web App? Learn the differences between these communications
Re: App or Web App? Learn the differences between these communications
Great question! The main difference between an app and a web app lies in how they are developed and accessed. Native apps are built specifically for a platform (like iOS or Android), while web apps run in a browser and are generally more accessible across devices. For more details on how hybrid apps compare to native apps, check out this article on hybrid apps vs native.
