Mapping technological opportunities

[sharminakter]

– How can you leverage marketing technologies to create better sales, marketing, and customer experience?

The company or organization you work for or belong to is kept running by technologies and software. That is why it is especially important that the company has up-to-date, mutually integrated and appropriate technologies for marketing, sales and customer service, as well as for measuring them. Using technologies always creates some kind of competitive advantage, and not using them is always a hindrance. That is why it is worth investing in technologies.

Connecting sales and marketing is the most common theme we solve with technology. Often the situation is that the dialogue has been weak, causing sales to lose confidence in the leads generated by marketing. This situation arises, for example, when sales assumes that they will only receive fully purchase-ready and RFP-level leads from marketing.

Once the dialogue is working, you can start segmenting leads much better. In this situation, sales always knows who they should call next.

In the image below, we have outlined the situation that sales macedonia phone data and marketing should strive for with the help of marketing technologies. Marketing automation plays a particularly important role, which you can read about its utilization here .

Instead of sales contacting every lead generated by marketing, they now only contact A-level or B-level leads. That is, those whose profile best matches the buyer persona. This means that the conversations sales have are more relevant to them and the company, and the company continuously learns more about its buyer persona as sales reports the conversations to marketing.


When contacts are divided according to the interest of the customer profile and the timeliness of the purchase need, the entire contact list is much clearer for both sales and marketing.
Read here how you can segment your contacts using marketing technologies.

II. VALUE – Choices about what you are going to achieve with your marketing and what kind of value you want to produce with your marketing
In the VALUE phase, you must make choices about what goals you will set for your marketing and what means you will use to achieve them. The Value phase also defines the framework that will help you create value for your target group through marketing that your competitors cannot.