NOT IMPLEMENTING BRAND VALUES IN YOUR POSTS

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When it comes to products and service, the market is too saturated for you to stand out using sheer distinctness using your product only. No, a brand needs something far more unique that’s thought up and imagined instead of factory produced. It needs a set of core values. What a brand stands for and the stance it takes on particular issues has a huge impact on consumers.

People are more likely to give money to a brand that promotes the same beliefs as them, so there’s no reason to not take advantage of this. Many brands make the mistake of appearing as insentient to consumers which gives them less of a reason to approach them. Take GoPro for example, they aim to prove that their versatile cameras are perfect for any situation. They do so by posting user-generated content on their Instagram account. Now that’s a way to advertise!

Implementing your core values into the content you publish on social media platforms germany whatsapp phone number will make your brand appear more human. This is why a brand’s social media marketing strategy should include weekly publishing of cause-related content. Scheduling to post on certain days such as awareness days is a good option. You can keep away from political views if you wish but some brands are crossing those boundaries nowadays too.

#4. NOT TARGETING SPECIFIC AUDIENCE FOR YOUR BRAND
It’s essential that every brand has a target audience for whom they’ve crafted or designed the product. Social media marketing managers must be able to get the brand’s messages to the target population on specific platforms. Not defining a clear audience for your message would result in confusion and a lack of response towards the brand’s social media marketing efforts.

Using social analytics tools will be a huge help, and these services come free, so there’s no reason not to use them. Make sure that you define the kind of people the brand is looking to cater to so that all other departments can use creative ideas to engage with them.

#5. NOT HAVING A CALENDAR FOR SOCIAL SCHEDULING
This doesn’t refer to a personal schedule but more of a brand’s posting schedule by which writers produce content that is relevant to a particular season so it can garner a large response rate. Not have a scheduling process can mean that writers post their best work at bad times when it’s not likely to be viewed as much as it would be when it’s peak season. Learn a thing or two from Oreo; when the brand used a blackout during the 2013 Super Bowl to their advantage.