We would like to emphasize the following details

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There is no magic in this case, only internal SEO optimization.

First meeting
In June 2021, a customer contacted us with a request to build a website on Tilda. We received the initial project details and began building the first version of the website. At this stage, there was a pause and the work was not completed. Then the customer's website was built according to a different technical assignment, without taking into account the SEO requirements for the website.

The site remained in this state for 5 months and did not generate any egypt telegram traffic at all, as it was informational in nature and did not sell:


Take two
In early March, the business owner decided to completely redesign the site so that it could bring traffic and, accordingly, leads. On our part, we suggested adapting the site specifically for each product, to launch a full-fledged store on the Tilda platform. No sooner said than done!

We approved the fonts, approved the layout of the future website and started filling it with basic content.

Working on the website
We built the site on Tilda ourselves. While the site was being built, we prepared basic SEO:

We have registered the Title & Description & Open Graph meta tags ;
Adapted images. Compressed without loss of quality in order to reduce the site loading speed.
We gave the customer a template for filling out product cards. The business owner has a much more subtle feel for the product, so he filled out the product database himself, and we, in turn, optimized it;
After assembly, we indexed all pages of the site using the Google Indexing API tool .
Conducted optimization of Google Business Profile. Added several product positions.
What was the strategy?
We understood that a young site without history would not be able to fit into this niche, since the search results included large marketplaces and sites with history. We focused on low-frequency queries that had the following structure: