WhatsApp Message Types and Use Cases

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If you are an Instagram influencer, increasing your followers is your number one goal. It’s the only way to measure your influence and monetize your creativity. The same applies to businesses that want to increase their profit. They compete to build brand awareness, drive customer engagement, and boost their sales through marketing campaigns with all available tools and channels.

In the not-so-distant past, email and phone were the go-to channels for communication between brands and customers. With the rise of social media, however, all that has changed. Customers no longer want to wait for days, even hours, for an answer. They now prefer to have conversational, even friendly communication with their favorite brands using messaging apps like WhatsApp.

This change of behavior has transformed WhatsApp into the most popular messaging service in the world. With over 2 billion users, more than 100 billion messages exchanged daily, and powerful automation and integration possibilities under the hood, it’s no wonder WhatsApp has turned into one of the most efficient channels for marketing, selling, supporting, and retaining customers in 2022.

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Messaging with WhatsApp Business
Before we dive into the different message types, let’s familiarize ourselves morocco whatsapp phone number with the difference between the WhatsApp Business app and WhatsApp Business Platform/API.

Small and medium companies mainly use the WhatsApp Business app for ad hoc customer service and small-scale marketing. You can run your profile using the app or operate it in a web browser and add four additional devices that you can use to interact with customers from the same account.

With the WhatsApp Business app, you can connect a product catalog to your business profile, can broadcast messages to a list with only 256 contacts, and use very limited options for automation. With the app, you can’t acquire a green tick to verify your profile.

The WhatsApp Business Platform/API is used by brands of all sizes to conduct mass messaging campaigns and manage strategic customer service. If you want to use WhatsApp Business Platform/API, you’ll need to deactivate your WhatsApp Business account and register your number for WhatsApp Business Platform/API.

Once you register, you can connect your business account with a customer communication platform like Rasayel and leverage all the advanced tools and features it offers. You can run your profile with an unlimited number of users and devices, use a shared team inbox, respond or assign messages to team members, build contact lists based on customers’ interests, create unlimited broadcast lists, send bulk messages, create message templates, automate communication processes, deploy chatbots, and much more.