It may be everywhere and advertisers may invest heavily in it, but the truth is that online advertising not only fails to anchor itself in the hearts of consumers, but inflicts serious wounds on them (which Internet users try to heal by giving free rein to their most furious anger).
According to a recent study carried out in Germany by the market research company Forsa and Horizont , 87% of consumers agree that the presence of advertising on the Internet has increased significantly in recent times.
The overabundance of online advertising is obviously not to the liking of Internet users, who are in a terrible mood when they happen to come across an annoying advertisement on the Internet.
74% of Internet users say that online advertising is clearly a nuisance when it comes to consuming (if desired) content on the Internet.
However, 46% of users say that netherlands number screening online advertising is not really a nuisance if it is not in the foreground and can be quickly disabled with a simple click .
Only 22% of Internet users give online advertising the benefit of the doubt (without considering it annoying) when its content is interesting and entertaining (which should be a cause for serious concern for advertisers).
Even lower is the percentage of users (15%) who agree to separate online advertising from the label of annoying, arguing that it also makes its way into other media.
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