Start thinking of yourself as a brand

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A strong personal brand is dependent on a strong story. Consider celebrities who have a strong personal brand for inspiration. Richard Branson is a good case in point, while he is of course affiliated with the Virgin brand, that brand is almost synonymous in its vision and values to him, with a very clear story and a consistent message. If you have multiple areas of interest or specialism, a well-developed story becomes even more crucial so there is a unified theme.

Here are some elements to consider which will ensure your personal brand makes the right impact:

Firstly consider what you wish your target audience to associate with you when brazil whatsapp phone number they see your name? Is there a certain subject or discipline in which you want to be perceived as an expert or are there general qualities you want linked with you? Before you can establish or develop your brand, you have to decide what you want to be known for. Try to focus on developing yourself in a very specific niche. With this specific focus, you'll have more opportunities to prove you know what you're talking about, and while your potential audience might be slightly smaller, it will also be that much more relevant.

Once you understand how you wish your brand to be perceived, you can start to be much more strategic about developing your personal brand

2. Audit your online presence
Understand exactly what your current online brand actually is. Set-up alerts for your name on a regular basis. If you have a fairly common name then it might be worth considering using your middle initial or middle name to differentiate. Take the time to ensure your social media profiles are as robust and complete as possible. Post updates regularly (at least once a day for Facebook and LinkedIn, at least a few times a day for Twitter), and don't be afraid to re-post your older content for your new followers.Cultivating a strong personal brand is just as much about being responsive to what is being said as it is about creating intellectual property.