Samsung Ads Europe , the advertising division of Samsung Electronics , and DoubleVerify (DV), today announced the results of its new Connected TV (CTV) viewability measurement solution.
Samsung’s free ad-supported streaming television (FAST) and video-on-demand service achieved a high viewability rate of 92%, 48% higher than the DoubleVerify CTV Viewability average.
Samsung Ads Europe
Samsung Ads Europe was one of belgium number screening the first CTV providers to support DoubleVerify’s Viewability CTV measurement solution at launch and is also the first to publicly announce results in collaboration with DV. This reflects Samsung Ads’ commitment to adopting the best measurement solutions available on the market.
Launched in February this year, this DV solution offers platforms and advertisers exclusive access to direct measurement of CTV viewability at scale. It allows them to determine whether an ad has had the opportunity to be seen by a viewer, allowing advertisers to better optimize their campaigns and increase budget efficiency.
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