Salesforce Data Cloud + Google BigQuery
The new Salesforce Data Cloud and BigQuery integration will make it easier for companies to create unified customer profiles to power new, highly personalized experiences. Salesforce and Google Cloud will provide companies with frictionless access to data across all platforms and cloud services without ETL (Extract, Transform, Load), significantly reducing the cost and complexity of moving and copying data while maintaining data governance.
The new integration of Salesforce uk number screening Data Cloud and Google AI Vertex will give customers the opportunity to export their own Vertex models and use them in the Salesforce platform. The goal is to better meet specific business needs (predicting purchasing behavior or churn rate, for example) by leveraging their data in Salesforce Customer 360.
In addition, zero-copy data access to AI models will be able to maximize companies’ investment in AI by providing them with immediate access to unified customer data, thereby streamlining the development process and encouraging the accuracy and efficiency of predictions and insights that emerge from the womb of AI.
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