What is the coordinated image?

[asikurrahman]

In this article we will clarify by going straight to the point: what is a coordinated image and why having a quality one positively changes the perception that the target has of your brand, and therefore of your company.

It is a real organized system , with elements that act in synergy. Just like in a football team. Possibly winning. So the coordinated image of a brand like Ikea, for example, is given by the set of choices of coherent graphic elements adopted on social media, offline, on billboards or brochures, in video advertisements on TV and so on.

The form: in this case, it is the content.
When dealing with a visual communication project cyprus whatsapp resource for a brand, the first thing to do is to find a name (i.e. a name that synthetically identifies your brand) and create a logo (a graphic sign or writing that descriptively or metaphorically stylizes an activity or product).


The system: instructions for use.
Every self-respecting logo has its own rules of use. A regulation that says what you can or cannot do in brand applications to represent your visual identity. From business cards, to signage, to advertising campaigns, everything that can be promotional material.

Color: smart and strategic use.
Choosing a color for a brand is a really crucial moment. There are companies that have based their visual communication on a certain color, such as red for Coca Cola, Ferrari or blue for Facebook.

The various product sectors have a series of colors that are commonly associated with them. It is necessary to understand, when defining the new image, whether it is more important, to be recognizable, to align with the "sector" colors or whether it is better, to be more surprising, to use colors that are less used in that area. For example, for a cosmetic product, you can use the classic lilac, purple, dove gray or risk an acid green on a black background, to arouse different emotions with your coordinated image.

Not that one solution is better than the other, we need to understand whether the target is better reassured or amazed.