Before delving into the description of the advantages that martech allows us to obtain, let's try to explain what it consists of, helping ourselves with the words of those who practically "invented" it.
Ebook - Marketing in 2022. Data at the Center of Trends and Strategies
The first to specify what martech is and to highlight its process japan whatsapp resource nature (and therefore its continuous evolution) was Scott Brinker , VP of Hubspot and author of the blog chiefmartec.com.
In an interview included in the report MARTECH ITALIA 2022. Guide to Italian marketing support solutions published by Vincenzo Cosenza, Brinker recognizes that now “ Marketing has become a profession truly enhanced by technology ”.
What is martech ? According to Gartner , martech is the set of software used to support mission-critical marketing (and business) objectives and to promote innovation in organizations. This definition includes all those solutions that allow the management of a wide range of marketing actions such as, for example: data analysis, content development, customer experience design, organization, activation and distribution of advertising campaigns, implementation of direct marketing initiatives.
What is Martech: Definitions from Brinker, Gartner and Hubspot
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