What are its 3 main features?

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It is an ongoing process , which must never force the timing and which must provide leads with useful information for solving a problem , exactly when they need it.

1. Timeliness
As we mentioned, it is important to interact with a lead at the right time, that is, when they are most interested . To do this, marketing automation (MA) comes to our aid , that is, the automation, through software, of some marketing actions, such as sending emails, sharing posts on social media or other actions that do not necessarily require human intervention.

Additionally, using automation software, you can trigger events that occur after leads take certain actions on your site, such as downloading content or opening a specific page.

For example, if a lead downloads the content “ Online Marketing. Are You Doing It Right? ”, you will be able to send a follow-up email containing the guide attached.

So, with marketing automation, you can act croatia whatsapp resource quickly and help your leads get answers faster. But that's not all.

In addition to timeliness, MA also helps you improve efficiency by integrating lead generation and lead nurturing strategies.

2. Efficiency
HubSpot, a leading marketing platform, found that a lead is 21 times more likely to become a qualified lead when contacted within 5 minutes of showing interest.

Marketing automation, in addition to ensuring this speed of response , also allows you to save time , so that you can focus on creating content, analyzing data and continuously optimizing your offer. All this improves your efficiency.

At this point, what is missing to finally make a dent in the heart of a lead? Personalization.