large-scale distribution is a varied and composite category that has been affected by digitalisation in all its activities, from warehouse organisation to logistics management, from supply control to cash points: practically all processes have been streamlined and simplified in some of their modules through the automation of software .
Even if principles such as convenience and price continue to guide spending ivory coast whatsapp resource decisions (74% of those interviewed look for convenience first), in Retail as in Large-scale Distribution consumers seem tired of the usual purchasing experiences and above all want:
save time (59%),
reduce food waste (61%),
make the shopping process easier (61%).
Retail and large-scale retail marketing must take note of all this, trying not only to find solutions to the expressed needs but also to capture the signals that can suggest the existence of latent and emerging needs.
In light of what has been reported, we are perhaps beginning to understand how the retail context is extremely dynamic and seems to offer considerable margins for development. Within a market whose value continues to grow, however, there are some reasons for crisis that risk making the near future uncertain and discontinuous . Let's delve deeper into the issue.
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