Increase brand awareness and trust Attract customers and ultimately drive sales We’ll explore WeChat – the ultimate all-in-one solution for marketing in China Xiaohongshu – the leader in social commerce Zhihu – China’s preferred question-and-answer platform Bilibili – the leading video and creative platform Douyin – China’s most popular short video app Weibo – the most popular microblog space Let’s get it out of the way. WeChat When it comes to marketing Western brands in China, the first word you hear is always “WeChat.
” China’s all-in-one super app WeChat launched in 2012. Developed by Tencent, it has grown into more than just a messaging platform. Today, WeChat is China’s largest and most widely used app, with over 1.3 billion active portugal whatsapp resource users. In terms of its Western counterparts, WeChat is basically a mix of Meta’s services (Facebook, Instagram, WhatsApp) plus email newsletters, brand websites, and PayPal. This video tour by Tait, founder of Nanjing Marketing Group, shows you what WeChat looks like in real life.
WeChat Key Features WeChat is much more than a social network, offering: Messenger Short videos Live streaming News feed Shopping WeChat Pay So, what do people use WeChat for the most? WeChat Key Features The areas where WeChat is most commonly used include: Personal accounts Public accounts Moments Mini Programs Next, let’s look at what types of brands can benefit from WeChat. Who Should (Not) Use WeChatFor the reasons stated above, WeChat is a must for all businesses, both Chinese and foreign.
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