2022 was a year marked by rising prices, inflation, the outbreak of the Ukraine War, and other events that made “permacrisis” the buzzword of the past year. But even in this reality, Generation Z consumers , raised between the 2008 economic crisis and this new landscape, spend more than they earn, and do not skimp on spending on goods and services that are not essential.
In the current scenario, consumers have changed, adapting their consumption habits to cope with rising prices, but as El Mundo points out , in the last year, spending by young people on bars, restaurants, travel or clothing has practically doubled the rate of the Consumer Price Index.
In this regard, José Luis taiwan number screening Nueno , author of Todo es terrible, pero yo estoy bien, points out that "older citizens are more cautious in their investments, while young people, who are part of this 'permacrisis' consumer, continue to spend in categories such as cheap clothing, bars and restaurants, entertainment or low-cost travel."
Between the first quarter of 2022 and the same period this year, inflation rose by 5.5%, while younger consumers' spending on products and services increased. Categories such as clothing and footwear (10.2%), restaurants (10%), travel and hotels (9%) or flights and car rentals (28.7%) are some of those that show the greatest increase among this generation of consumers.
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