Operational Keyword Research, from Intent to Report

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Ok, but in practice?

Main, Primary and Secondary Keyword
When I started trying to understand how to set up functional keyword analyses, which could revolve around people's concepts and needs , I realized that, in reality, the task was not as immediate as it might seem.

This is one of the few cases in which the “change of mentality” does not immediately lead to the development of clear and well-defined analysis processes.

Alessandro Camilletti, a colleague in ByTek Marketing and a lifelong friend, had the first interesting intuition that brought us a lot of satisfaction over time: dividing the keywords of each page into 3 large categories:

Main Keyword - Top Keyword , or the reference paraguay phone number keyword of the page, the one that best describes the main concept and for which we dream of positioning ourselves in a hypothetical pre-personalization Google. E.g. “Train Timetables”;
Primary Keywords: the fundamental keywords for the page, which perhaps expand the concept, even using slightly different words. These are keywords usually characterized by an average high monthly search volume. E.g. “Train Search”;
Secondary Keywords: Long tail keywords and keywords that help better express the main concept. They are usually chosen because they help us understand what users are actually looking for when they search for the main keyword. E.g. “Train timetables”, “Train status”, “How to find a train”, “Weekend trains from X to Y”.
By taking this approach, and tabulating everything in Excel, with the help of pivot tables, you can get very understandable reports, with rough estimates of the traffic we could get from a given page, with information on what we should be addressing within our text.