Spotify is the favourite platform among listeners, followed by YouTube Music, Mi Music and Amazon Music. Specialised podcast platforms such as Audible, Podimo and Podium Podcast also stand out. This consumption is marked by gender parity with just over 12 million men per month compared to 11,745,000 women.
On September 30th, International Podcast Day is celebrated and, in order to raise awareness of this booming form of digital content, the official digital consumption meter in Spain, GfK DAM , has analyzed the habits and preferences of podcast and music platforms in our country during the past month of August.
The use of these sites and platforms is here singapore number screening to stay , with nearly 24 million unique users accessing them every month, or 60 % of the population in Spain. Thus, the use of Spotify, iVoox, Dailymotion or Podimo has only grown over the last few years and there are already many people, almost 7 million, who listen to these contents on a daily basis.
It is worth noting that the data places Spotify at the top of the most visited platforms each month, with almost 16 million unique users. It is followed by YouTube Music, with almost 4 million and Mi Music and Amazon Music, with more than 3.5 million each. Next are iVoox, Apple Music, Dailymotion and OPPO Music.
It is also important to note the presence of native platforms specializing in podcasts, such as Audible, Podimo and Podium Podcast, in the daily lives of the population.
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