Real time marketing: what you should base your efforts on

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Anyone who approaches this world must start from the ABC and this graph represents a good basis for understanding the six types of approach to Real Time Marketing .

We can have a reactive or proactive attitude and we can have plannable situations (e.g. an event) or unpredictable ones such as customer care.


What is Real Time Marketing and how to use it for our business on the web?
Source: Altimeter

Use Case 1: Brand Events (Planned/Proactive)
An event such as a new product launch, a lebanon phone number conference, a media meeting, and customer-facing, “survey” events across various channels can be prepared in advance.

During these events, the team must create announcements and react to planned social media posts.

Everything should taste fresh and authentic , rather than pre-packaged.

Example: Salesforce uses a Facebook App to live stream its events.


Use Case 1: Brand Events (Planned/Proactive)
Use Case 2: Anticipated Events (planned/proactive)
A growing number of organizations have become mature enough to apply Real Time Marketing to real-time events that can be predicted in advance to seize opportunities.