However, the difference is who they are speaking to.A product manager is vocal wallis and futuna islands email list 100000 contact leads during the production stage of a product. They speak internally on behalf of the product, communicating with engineers and developers regarding its features and functionality.A product manager is focused on answering the question, “does this product solve the problem we intend it to solve?”a product marketing manager, on the other hand, is responsible for speaking to the outside world.While these individuals will fulfill very different roles, they will sometimes work together.

Both the product manager and the product marketing manager must have a solid understanding of the buyer persona and will share the research they’ve done to assist the other.How to become a product marketing managersince both oakley worked in this role, I asked if he could share some tips with me about how to become a product marketing manager.Both of them suggested there are two ways you can become a product marketing manager: getting a marketing degree with internship experience and upskilling.