We saw marketing budgets slashed significantly in 2023.

[nishat@264]

But the goals don't change, right? The objectives don't change. Marketers still have to hit the same number. They're just now doing it with less money and fewer people. So kind of backing themselves up to kind of look at some of that. How does how do we solve this problem without jumping to full time employees might help to mitigate some of that down the road?

Daniel Burstein: Yeah, I think part of the challenges nepal whatsapp resource and FTE is almost some sort of badge of honor or some sort of metric that some CMO is judged themselves by. Right. I have 2540, 100 FTE, either ever. Right. Okay. So we're talking theoretical, actually, but I want to get inside your brain here. As much as you'll let us know, you've got to keep some stuff private.

What are you considering right now, today, while we're sitting here in terms of this, when to get make your first hire? Right. So as we talked about your team of one, right. So your next hire will be your first hire on this team. You guys went public recently, I imagine. I would hope that means some capital infusion, some some more opportunity for growth, Some I mean, the street's going to demand that you grow and hopefully you're getting some resources to do that with a new capital flowing in.

So right now you're sitting there. What's going through your mind right now as you're thinking, okay, when do I make that first hire? That second hire, how do I grow this out beyond me? Because I just probably got to go behind you if it's really going to grow, right?