It is necessary to make adjustments to the figures due to the influence of seasonality

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In the absence of goals on paper, there is no data for feedback. The sales plan can show projected losses . For example, there is a calculation for an annual profit of a million. This means that each working day should bring 27,840 rubles. And if this amount is not achieved day after day, then it is possible to predict that the year will end with losses. And this, in turn, gives the opportunity to prepare for the situation, and not be caught off guard. Step-by-step instructions for implementing a plan by the sales department Step 1. Find out the current sales volume and forecast its change in the near future. Sales data is currently needed to judge the growth of this indicator.


only then will the plan look serious in the eyes of employees. Market dynamics also contribute to sales, so it must be taken into account. What 5 Key Metrics Every Manager Needs to Know During a Crisis It is unforgivable to spend oman whatsapp phone number money on advertising now, especially if the sales department is leaking applications. To prevent this from happening, you need to monitor 5 key indicators of marketing and sales. Alexander Kuleshov General Director of Sales Generator LLC We have worked with more than 300 Internet projects and I can say with 100% certainty - if you monitor these indicators at least on a weekly basis - you will save your company and increase your profits by 10 times! Just grab Download for free Already downloaded 128,294 For example, your sales have grown by 20%.


It seems like a good indicator, but during this time, your competitors have added 100%, which means that your sales are not doing so well. The inverse relationship is observed with negative indicators. A 40% drop in your business sales will not seem catastrophic if at the same time your competitors lose 80% of the market. What steps need to be taken: Create a graph of sales changes by season. It should show the change in demand for the product in relation to the average monthly indicator. Such curves can be created for all sales or for individual product groups. Find indicators of changing market activity. Create a forecast for the next few months on an "as is" basis.