Carlos Cantu: We do a lot of user interviews and then we also spend

[nishat@264]

a lot of time on social listening to try to get the perspective from those non users that we think are potential because that's the other the other risk. But you spend a lot of time with your users and you just work for those current users and you don't pay attention to those potential interests which are the ones that are going to grow your business.

Intro: Welcome to How I Made It in marketing. From Marketing Sherpa, we scour pitches from hundreds of creative leaders and uncover specific examples not just trending ideas or buzzword laden schmaltz, real world examples to help you transform yourself as a marketer. Now here's your host, the senior director of Content and Marketing at Marketing Sherpa Daniel Bernstein, to tell you about today's guest.

Carlos Cantu: He's been in.

Daniel Burstein: Rebranding. We use that term for cyprus whatsapp resource companies, but what about for you in your career? What is your current value proposition and what would you like it to be no matter where you are in your career right now? Because as my next guest has learned, it's never too late to reinvent yourself here, to share stories behind that lesson, along with many more lesson filled stories, is Carlos Cantu, the CMO at Freepik.

Thanks for joining me, Carlos.

Carlos Cantu: Thank you for the invitation, Danilo, Very excited to be here.

Daniel Burstein: All right. Now what people understand I'm talking to you is I'm going to take a quick look at your background, just kind of cherry picking around. You've been associate creative director at Lo Lintas Creative director at great advertising group, creative director at Young and Rubicam, Executive Creative Director at Cheal Worldwide, part of Samsung Group, Director of Marketing at Twitter India and for the past two years, Chief Marketing Officer at Freepik Company Freepik is owned by Equity, a public company that trades on NASDAQ Stockholm.

It reported €2.131 billion of revenue in 2023, or about 2.41 billion U.S. dollars. And Carlos manages a marketing team of 45 people at Freepik. So, Carlos, give us a sense, what is your day like as CMO?