Digitalization and the growing importance of SEO

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For example, you may be tempted to spend most of your time on SEO in order to climb the rankings as quickly as possible.

But this is not only impractical, it is also counterproductive. Because this pace is neither sustainable nor realistic, especially if you are a small business owner and work with a small team.

Unless you have the staff, time, and/or money to make search engine egypt phone numbers optimization your primary goal, it's best to start small rather than going at breakneck speed and then backing off. Search engines may interpret a decline in site activity or content quality as a harbinger of trouble for your target audience, which can lead to a drop in rankings.

Instead of aiming for the stars at the start, aim a little lower. Using the SMART goal approach to SEO is a great way to keep your ambitions in check while ensuring you're making steady progress towards your goals.

For example, instead of stating that you want to reach the #1 spot in your industry, focus on metrics that can help you get closer to this end state. For example, you might aim to get 100 visits to your new blog post within seven days of publishing it.

This is a specific, time-bound, measurable goal that can help you determine whether you're creating the kind of content that generates interest. Ultimately, that's what SERP rankings reflect, at least in part.