Knowing how to sell more of the digital marketing services your agency offers is essential to improving your results. After all, no business can survive for long without good sales , right?
See below the 4 main tips you should follow in this regard.
Tips on how to sell more marketing services in your agency
1. Ensure that your team and/or sales team knows everything about the services that will be sold.
This is actually a very obvious tip, but one that many people ignore when selling.
This is the most basic tip, the one that should really come first, because only by knowing each service in your agency's catalog very well will it be possible to argue about its importance and actually close a sale, do you agree?
By the way: whenever possible, have experts from each area (social media, paid traffic and graphic design, for example) talk to the rest of your team and answer questions. This way, everyone will be more “in the know” about what the agency really does.
2. Know how to attract your customer
It is very important to touch people's emotions and go directly to their pain.
But it is possible to start the sales process by simply showing the lead that the agency understands their needs and that it really is an expert in what it does. Remember that it is not enough to just say that it is an expert in paid traffic, for example: it is necessary to demonstrate that it actually creates results with the service offered.
Two tips, in this sense, include creating content that shows you as an authority in this market, that is, that demonstrates that you and your team really master the subject, and creating content with feedback from those who are or have been clients of your digital marketing agency.
Believe me: people are guided by opinions. And the mental germany phone number data trigger of social proof, in any case, should never be wasted.
3. Understand that not everyone is ready for digital marketing
Knowing how to sell more also includes understanding that many people may find your services interesting out of mere curiosity, for example, and not fully understand what digital marketing is capable of. So, take it easy!
Study each case and, if necessary, opt to sell a more basic package of services, and then gradually sell other, complementary services.
4. Know exactly which points to address when selling
Remember what we said above about the importance of touching a potential customer’s emotions? Well… To do this, address important points that, the more closely linked to each lead’s business they are, the more your chances of making a sale will increase.
For example: show that you really studied the brand of this lead, talk about the points of improvement that need to be worked on and how digital marketing can help with each of them, talk about numbers and prices... ALWAYS focusing on the person you are trying to sell to, and their business.
After all, people also like to feel exclusive and receive attention, both outside the business world and within it.
Examples of marketing services you can sell in your agency
Now that you know how to sell more marketing services, it's time to look at examples of services that could actually be in your catalog.
You probably already know them, but it's worth reinforcing that there are many really profitable services that a digital marketing agency can choose to sell.
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