If you thought that eMail Marketing was only useful in your strategy for the end consumer, you are totally wrong, since it is also essential in your B2B strategy.
This way, you can keep information up to date with suppliers, customers, and also with those who make decisions in the company , as well as being able to liberia business email list inform them about the latest news and generate engagement with valuable content that is interesting and that they can apply to final sales, such as infographics or videos.
In addition, just like a traditional e-mail marketing campaign , a B2B strategy can achieve cross-selling and awaken in your customers the desire to purchase another of your products or services that complement a previous sale.
But your B2B strategy must be planned and structured correctly , otherwise you could fall into the error of saturating communication with your clients and giving the impression that it is spam.
Tips for creating your B2B eMail Marketing strategy
The first thing you need to set up is your database , in which you should include all the information you will need about your clients : name, company, email, but you should also include information about the name and position of the person who will assist you, whether they are directly responsible for making the decisions and how you came into contact with this potential client.
Remember that the important thing is not the number of contacts you have but the quality of your database, since they must be interested in your products and services and must have an influential role or be the ones who make the purchasing decisions for their companies.
We talk about the difference between "hard bounce" and "soft bounce" in Email Marketing
Focus your B2B strategy on taking action , for example you can expect your potential customers to take advantage of an offer by purchasing a certain product. A good call to action can increase the click rate and conversions, so create one that is attractive, that arouses curiosity in your contacts and takes advantage of the sense of urgency .
The time factor is essential in your B2B strategy
One factor that almost all email marketing campaigns aimed at B2B companies have in common is that they are aimed at extremely busy people , and this means that they simply will not have much time available to read extremely long emails.
So you have very little time to engage your readers , so you should write short emails with plenty of white space. Highlight important words and repeat them from beginning to end.
Finally, remember that sales in the B2B sector are not usually impulsive . In this scenario, it is important to understand that you must measure the interactions you have had with your subscribers, send emails according to the purchase cycle and at the right time for the sale.
