Display and Video 360 from Google

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DV 360, short for Display and Video 360, is Google’s technology platform for buying and running programmatic advertising. With DV360, advertisers can connect with a wide range of publishers to reach specific audiences at the right cost. DV360 offers a huge number of publishers with ad inventory on Google Ad Exchange and other ad exchanges and networks that DV360 has direct connections to. Key features of DV360 include scalability, audience targeting , and end-to-end campaign management .

Trade Desk
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A media buying platform built for the Open ios database Internet to advertise to audiences around the world. The Trade Desk helps you grow your brand anywhere, using data to grow your brand. The Open Internet allows you to use data to grow audiences across a wide range of websites , apps, podcasts and more – comparing metrics openly and objectively. The inclusion of the Open Internet has made The Trade Desk more powerful, data-driven and advertising-ready from day one. The Trade Desk’s intelligent campaigns include media planning and buying, data activation and customization via APIs . What sets The Trade Desk apart from its peers and industry peers is access to specialized experts, data availability for anyone to use, and a Marketing Academy offered by industry experts to create customized solutions.

Xandr - Demand on the demand side
Xandr is a data-enabled technology platform and global premium advertising marketplace . Considered the greatest innovator at the intersection of digital and TV, Xandr delivers increased efficiency , expanded supply access, advanced buying strategies to advertisers, and expanded demand access, access to identified solutions, and customized services to publishers. The Xandr Marketplace has a global reach of 6.7 billion daily impressions, 193,000+ brands, 80+ global DSP integrations , 1,550+ direct publishers, 175+ global SSP partnerships, and 45+ global data provider partnerships.