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Keys to boost your e-mail marketing campaign during Black Friday 2018
1. Create a pre-campaign
2.Offer a big discount
2. Don't forget to mention the temporality
3. Send segmented offers according to your subscribers' tastes
4. Limit the existence of your star product
Keys to boost your e-mail marketing campaign during Black Friday 2018
Surely by now you are already launching your most creative campaigns as well as the discounts and offers that you will make available to your consumers during this Black Friday 2018.
And even though it is no longer mali business email list just a day of promotions, but extends into Cyber Monday, the idea is to create expectations so that your customers are eager to learn about, and buy, your products and services during this campaign.
But be careful, it's not all about being the first because you also have to know how to reach them, and the first thing you should do after deciding which products to offer (and which will be profitable for you) as well as the services you will provide (perhaps free shipping) is to choose how to surprise your subscribers in order to achieve more conversions.
1. Create a pre-campaign
If you announce your Black Friday campaign in advance, you won't catch your subscribers off guard. You'll also be able to reactivate customers who haven't heard from you in a while, gain the attention of new subscribers, and make more sales.
2.Offer a big discount
The usual expected discounts are not worth it, since this will only frustrate your customers. Remember that the expectations for the next Black Friday 2018 are great and you must meet them.
Three types of Email Marketing campaigns that every brand should know
If you don't plan to choose at least one product with a shocking or exclusive discount (you can take advantage of launching it at a better price to your subscribers) don't even join this event, since your competitors will surely be able to attract more attention.
2. Don't forget to mention the temporality
A reminder email just before the start of your star promotion and another one when it is about to end is essential, so you should not forget it. This way your subscribers will take into account the time factor, the urgency, and with this you will achieve better results.
Plus, your customers will be grateful if you remind them when promotions start and end.
3. Send segmented offers according to your subscribers' tastes
Don't forget that personalization is key in your eMail Marketing campaigns , and personalization is not only offered through the name of your customers in the subject line. Adapt the offers according to each segment of your database : geolocation, previously purchased products, new customers, gender, age...etc., and you can also send better offers to your recurring customers, rewarding their loyalty.
4. Limit the existence of your star product
You can create more excitement and impulse purchases by communicating that the units of your flagship product (with the biggest discount) are limited. But you must be very clear about how many units there will be and let your subscribers know that they may miss out on the promotion.
With these tips you will surely increase your sales and your engagement this upcoming Black Friday 2018, making it one of the most successful days for your business.
