Following some steps on a regular basis in our email marketing deliveries can add points to the SEO strategy .
In order for the relationship between SEO and email marketing to be beneficial, we highlight two important paths:
1. We must host the emails on the server and domain of the website to which they are associated, as well as on the email marketing platform that we use. To take advantage of the pull of the email hosted on the email telecommunications email list delivery provider, we can place a rel=canonical that points to the website hosted on our domain. In this way, Google will understand that the main URL is the one we host ourselves and will take it as a priority. The ideal is to have a section on the website as an archive where all our emails and newsletters are hosted. For the positioning of our emails to be effective, we must write them following basic SEO techniques . To do this, we must have done an analysis of our keywords and our positioning niches and write the content based on this analysis.
2. Link building. An email campaign can generate valuable links on other websites. We have found a video with some interesting ideas in this regard:
One of the most interesting points in this video is the strengthening of the social aspect of relationships with our recipients and how approaching them through these channels can be very effective in obtaining links and traffic for our site. Rand Fishkin suggests the following in the video:
We have valuable information thanks to the email of the users in our database: if it is not the usual email services (Gmail, Hotmail, Yahoo...) we will have a domain in front of us that can potentially link to us . If we make a selection of these domains in our database and make an extra effort towards them (either socializing with them through their profiles or carrying out very personalized and exclusive campaigns) we can achieve a much more stable and fruitful relationship. Obviously, the advantages are not only SEO-related, we can obtain different benefits depending on our objectives and the generation of links can be one of the most interesting.
If you want to know more about techniques to boost link building through email, we recommend watching the full video. You will also find more general and very interesting notes on email marketing at the beginning of the video.
Do you take SEO strategy into account in your email marketing campaigns? Can you think of more ways to boost search engine positioning through email?
