Google Page Experience, what are we talking about?
SXO, SEO based on UX Experience
Why optimize the user experience?
Google Page Experience, which signals should you prioritize?
Core Web Vitals, precise UX measurement tools
Google Page Experience signals, what to remember?
Google Page Experience, what are we talking about?
What is user experience (UX)? Why does Google give it so much importance? The answer is simple: the Californian giant aims to always give the best answer and quality information to its readers.
User experience: SEO definition
In SEO, user experience encompasses several realities. The most important being the perception and interaction that a visitor feels when visiting a page on the Internet. This perception (or UX Experience) is quantifiable and must meet very specific criteria. To measure them, several parameters and measurement tools have been created.
User Experience Criteria and Measures
All web signals emitted on the web have more or less importance in the eyes of Google. algeria phone number library The criteria taken into account by the search engine are as follows:
the mobile friendly or responsive nature of each web page;
the security of a CMS or HTTPS protocol;
interstitials or intrusive pop-ups.
Google Page Experience is an evaluation of the quality of the user experience on each website. The measurement tools used are as follows:
Google PageSpeed Insights ;
Core Web Vitals (LCP, FID and CLS);
mobile optimization testing ;
Google Search Console.
All these tools help to monitor the speed and loading time of pages , web design, bugs and navigation on the pages of a website.
SXO, SEO based on UX Experience
Natural referencing follows the evolutions and mutations of Google. SEO therefore now takes into account a new criterion of relevance: UX or user experience. We also speak of SXO or Search eXperience Optimization . Be careful, the fundamentals of natural referencing remain. Namely, content, technique and netlinking. In addition to these three essential pillars, user experience is added.
Why optimize the user experience?
Mobile usability, bugs or security deficiencies of a website directly influence the CTR or conversion rate, as does the bounce rate. Google takes these two parameters into account in its positioning calculations. Indirectly, a bad user experience influences your final positioning . Nothing is more painful than suffering a bug or interstitial elements. If a web page is poorly designed or faulty, the Internet user will leave or simply go elsewhere. The traffic of this page will therefore be less important , and will be measurable in Search Console or Google Analytics. The traffic will therefore be less important, which will influence the positioning as a whole.
