Luckily, removing unengaged subscribers is a breeze. Just unsubscribe anyone who hasn’t engaged with your emails in the past few months. Doing so will keep your email list in tip-top shape at all times.
#3
Not ready to say “goodbye” just yet?
Before deleting all of your disengaged subscribers, you can craft a strategic austria business email list re-engagement campaign to see if you can win any of them back.
During a re-engagement campaign, you simply send your least engaged subscribers a re-engagement email asking whether or not they want to stay connected. To get them to open this email, you should:
Write an extra-compelling subject line
Use personalization
Ask them what you can do to optimize your emails
Let them know you will unsubscribe them if you don’t receive a response
You could even consider crafting a multi-email re-engagement sequence with promotional discounts designed to get opens and clicks.
If you don’t get a response, you can safely go ahead and unsubscribe them on your end. Doing so will streamline your email list and upgrade its value.
#4 Make it Easy to Unsubscribe
“It’s not you, it’s me.” Having people on your mailing list unsubscribe may feel like a breakup, but don’t take it personally. Some people just lose interest in your offerings or want to simplify their inboxes.
Allowing these unengaged subscribers to part ways is actually in your best interest too. It saves you the time and effort of manually removing them from your email list after they’ve become disengaged. You can make unsubscribing easily for recipients by:
Including an unsubscribe link at the bottom of every email you send
Making sure this link is easy to find and easy to click
