Marketplaces have established themselves as an essential tool for entrepreneurs and small businesses, providing a virtual showcase that is accessible even with limited budgets. These platforms offer a valuable opportunity to promote products and services effectively, especially when you lack the initial capacity to create and promote a dedicated website. Although it is also useful as a complement to a sales strategy through your own e-commerce.
What is a marketplace and what is its main function?
A marketplace is a virtual commercial environment that acts as an intermediary between buyers and sellers, providing a platform where a wide variety of products are displayed.
It is similar to a physical shopping mall where users can browse and purchase various items, from grocery products to technology, clothing and gadgets.
Why is it useful to sell on a marketplace?
The main advantage that stands out in marketplaces , making them particularly attractive, is the freedom to carry out transactions without restrictions on a wide variety of products, all in one place. This is supported by efficient logistics that facilitate these operations both in the physical and digital spheres.
The lower investment is also another competitive value. When selling products on these platforms, there is no need to create an e-commerce site.
