Before we continue, it is important to make it clear: visual identity is the set of visual elements that represent a brand — logo, colors, graphics, typography, characters, etc. In short, we can say that it is the expanded image of the brand and, through it, the public recognizes your business.
Now that you understand the concept, we will present five reasons for you to invest in your company's visual identity. Check it out!
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1. Be identified by the public
Any point of sale without an identity — be it a restaurant, store or website — is without personality. This way, no one will know what to expect from the company.
Often, people end up coming across your business who don't necessarily vp r&d email lists need your services or products, which can lead to disappointment. Or worse, consumers who would like to be your customers don't know what you have to offer and end up not coming into your establishment.
2. Stand out from the competition
A well-designed visual identity can convey an idea of quality to the public, setting you apart from your competitors. This will draw attention to what you offer and attract new customers.
Soon, your qualities will be valued by consumers and your positioning will occupy their minds, becoming the number one option. Without an identity, this is almost impossible!
3. Attract more customers
Your company attracts customers for a variety of reasons. Without a doubt, one of the main ones is the credibility conveyed by the quality of your visual identity. Having attracted the consumer, with good service they will leave satisfied and will be able to talk about your product or service to potential new customers , arousing their interest.
It is worth noting that marketing is very important for any business that wants to attract more customers. In times of crisis, for example, standing out is the best way out.
4. Encourage repeat purchases
If someone visits your establishment and likes your services or products, they are likely to return or look for another establishment that is yours. However, without a well-developed visual identity, this satisfied customer will not be able to find your business again, as there was nothing remarkable for them to remember.
This makes it difficult for the user to remember exactly the location and what it was like, which ends up reducing your sales.
5. Give credibility to your company
In fact, a company that has a well-crafted and professional identity will convey more credibility to its consumers.
If you offer your work without worrying about its appearance, this carelessness will probably also be reflected in the quality of the products. This may be the thinking of many people. Therefore, it is important to take care of your appearance to increase the credibility of your business.
Finally, by understanding why visual identity is essential for your company and some reasons to invest in it, you have the ideal material to start increasing your sales!
Did you like our article? Then keep reading more about visual identity so you don’t compromise your company’s image!
