But having a website doesn't always mean making the most of it. Often, it's necessary to correct errors and smooth out some rough edges, always with the aim of positioning yourself better in search engines.
In today’s post, we’re going to talk all about website analytics. Want to know more? Then keep reading!
What is website analytics
Without a doubt, the main channel for promoting businesses is Google. Every company that has a website always has the same goal in mind: to be on the first pages of the main searches in its sector.
What many people don't know is how Google's algorithm works, which always gives the most accurate results in a search. How many times have you had to go past the first page of Google to find what you were looking for? Very few, right? That's exactly why being among the first results is so essential!
This algorithm analyzes a series of points and characteristics of the website, mainly those linked to the content that is published, taking into account SEO (Search Engine Optimization) strategies.
The correct application of these strategies is essential for Google to understand your content as relevant, displaying it in searches that best suit it. This includes both the pages of the website as a whole and the blog posts, which are extremely relevant to the subject.
To understand how this SEO is being applied, it is possible to count on the help of some analysis tools, which scan the website in search of possible bottlenecks and content problems.
It is important to carry out these analyses with a certain vp media email lists frequency, both to keep up to date with possible errors and to check whether the site complies with Google's current standards (yes, the algorithm changes from time to time).
In addition to everything else, your website often serves as the first point of contact between you and your customer. Therefore, in addition to meeting Google's expectations, it is crucial that your page offers your customer an incredible experience when browsing it.
What to analyze on a website
Now that you know the importance of performing website analysis frequently, it's time to understand which aspects should be taken into account:
SEO Optimization
As we mentioned earlier, SEO strategies need to be applied with care and attention. You need to be solid in this regard, seeking to produce quality content that is within your area of expertise.
It’s not enough to write anything about any subject in the hope of appearing in more searches. It’s essential to provide your website users with a cohesive and specialized experience on the topics you choose to cover. Not to mention the correct use of relevant keywords, linked to the main searches made by your target audience.
Loading speed
In a scenario where people have little time and are in a hurry, it is essential that your website is light and fast. A website that takes more than 5 seconds to load completely leaves users frustrated and impatient, increasing the chances of them abandoning the navigation. And this is bad for your business, since the time spent on the site and the loading speed are extremely important aspects for Google.
Usability
How easy is your website to navigate? Usability refers to the user experience when navigating your pages. Simple and objective language, as well as clear positioning of buttons and menus, are factors that make a website have good usability.
Not to mention that, taking into account the massive use of smartphones and other mobile devices, it is practically mandatory for every website to be optimized for these types of platforms.
Conversion points
On business websites, conversion rate is an important aspect of analyzing a website's performance. It is a metric that can be measured as the number of specific actions per website visitor.
Imagine that you set the goal of a user sending a quote request. Your conversion rate would then be the ratio between the number of visitors and the number of those who satisfied your goal of receiving a quote.
It can be calculated at any stage of the sales funnel, helping to diagnose possible bottlenecks and pointing out the levels that need greater attention.
Website Analysis Tools
As we mentioned earlier, there are several tools that allow for a complete website analysis, whether they are paid or free. Below, we list the 3 main ones.
Google Analytics
There is no better way to analyze your website's performance within Google than using their own tool, right? Google Analytics is currently the main means of analyzing a website. With it, you can better understand the origin of your page's traffic, whether it is organic (via Google search), or from social networks and paid ads, for example.
In addition, it allows you to create goals, which are nothing more than the objectives set and intended to generate the highest possible conversion rate. In this way, Analytics shows you how many people completed that action in a certain period of time, enabling you to calculate this rate clearly and accurately.
SEMrush
Unlike Google Analytics, SEMrush is a paid tool that allows you to perform precise analysis of the aspects of your website, the keywords you use, and also the pages of your competitors. In other words, you can analyze any website to see what others do differently from you.
Google Trends
Not sure which keyword to use in your next post? Google, as always, has a tool for almost everything on the internet. Trends analyzes user search trends, comparing different keywords and showing search history over a certain period of time. It is essential if you want to choose that perfect keyword for the content of your post!
Performing a website analysis is very important and brings many benefits to any digital marketing strategy . And, although it is possible to use several tools available on the internet, counting on the help of a company specialized in optimizing your website makes it much easier for you to appear in the first search results!
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