Instead, create in-depth, useful ungated content targeting organiccanada email list 12 million contact leads keywords. We do this at Leadfeeder by targeting terms like "cold email templates." Cold email templates for demand generationDoes our tool have anything to do with sending cold emails? Not really, but a lot of salespeople use our tool and they care about cold emailing. Creating un-gated downloadable infographics, for example, are usually a hit.Co-market with companies that have a similar ICPRather than doing outreach directly to the overall market, expand your reach by partnering with a company with a similar ICP—but isn't a competitor. Our marketing team uses this strategy by pairing with other companies to host informative webinars: demand generation example — webinar co-marketingOther ways to leverage co-marketing include:Speaking on a panel.
Co-hosting a podcast.Working together to create an in-depth white paper of research about your industry. Content marketing pieces like a blog post or podcast, even getting a quote from someone at a complimenting company is a great idea.Create, repurpose, and distribute multimedia contentYou spend a lot of time creating content, so make the most of it. That means creating webinars, podcasts, and video interviews and then reworking that content into other content like blog posts, ebooks, guides, and so forth. Remember the goal is to generate demand, so you want to reach as many people as possible.
